By his books, “Gutenberg Galaxy” (1962) and “Understanding media” (1964), Canadian author  Marshall McLuhan, brings significant contribution to clarify  the status of communication medium. He starts from an idea, we should have said simple and common, if it has been definitive for contemporary vision on  medium: same message can have different social and individual significations and effects according to communication medium that assure transmission. In “Understanding media”, M. McLuhan asserts about it, that is an interaction axiom by which is lighted the role of broadcasting techniques, “the medium is the message” (McLuhan M., 1964, p. 16).

Continuă să citești →