Corporate social responsibility – sustainability and profitability
(Articol apărut în publicația „International Letters of Social and Humanistic Sciences”)
ABSTRACT
In present, the image of a company, its corporative identity became of a fundamental importance. An organization has to show transparency and correctness, in our time is not enough to perform only a high quality product, moreover, organization must prove it is also a good corporative “citizen”. There is no doubt that many of the actions of some major corporations have shown the worst side of commercial operation, whether this has been in the form of social or environmental operation or through manipulation conducting to major financial catastrophes that have harmed a lot at all levels of society.