Pragmatical rules for success in persuasion
Articol apărut în „International Letters of Social and Humanistic Sciences” 26 (2014) 18-28
Daniela Gîfu, Mirela Teodorescu, Dan Ionescu
ABSTRACT
The study reveals how to be successful, how to make friends, how to become influential, which are desires, goals for most of us. There is no manual, no theory, only rules, principles which work like a spell. From Aristotle to the present day we have been looking for the path to success. Persuasion through its mechanisms, strategies and methods, constitutes a way to success. The presentation of these rules, as structure, is based on the concept of „The Magical Number Seven, Plus or Minus Two” by psychologist George Miller.